Strength through Heritage
Berli Jucker: Building Partnerships in Thailand since 1882
The rich and remarkable history of Berli Jucker Public Company Limited (BJC) that spans over 131 years takes it to the very forefront of the trading, manufacturing and servicing fields in Thailand.
The company’s inception was first created through a partnership between the Berli and Jucker families. This was the first of many strong partnerships that led to one of the Kingdom of Siam's earliest and most successful trading companies.
Originally, BJC engaged in rice milling, mining, timber, shipping, importing, and other activities that laid a foundation instrumental for Thailand’s progress towards an “industrial” stage. By carefully selecting and nurturing its local and international partners, BJC continuously prospered over the years to become a major Thai import and export firm. After World War II, BJC diversified its operations into manufacturing, packaging, and distribution.
Key Historic Milestones:
||Albert Jucker and Mr. Henry Sigg established ‘Berli Jucker’ under the name “Jucker, Sigg & Co.”.
||The Company’s name changed to “Berli Jucker & Co.”.
||The Company was changed into a majority owned Thai Limited Company under the name “Berli Jucker Co. Ltd.”.
||His Majesty King Bhumibhol graciously awarded a Letter of Appointment to Berli Jucker Co. Ltd., allowing the Company to use the Royal Garuda emblem.
||Berli Jucker Co. Ltd. was one of the first seven companies to be listed on the Stock Exchange of Thailand (SET).
||The Company was transformed into a Public Company Limited under the name “Berli Jucker Public Co. Ltd.”.
||Thai Charoen Corporation Group (TCC Group), one of Thailand's largest conglomerates engaging in alcohol beverage and related businesses, industrial production, commercial trading, property and financial services, effectively became the majority shareholder in Berli Jucker.
||The Company increased BJC Cellox capacity up to 45,000 tons per year, thus becoming the largest producer of tissue in Thailand.
||The Company acquired a 50% stake in Thai Beverage Can Co., Ltd., Thailand’s leading manufacturer of aluminum cans and can ends.
||The Company acquired a 100% stake in Jacy Foods Snd Bhd, a Malaysian manufacturer and distributor of potato chips and extruded snacks both in its domestic market and other Asian countries, including Singapore, Hong Kong, Philippines and Brunei. The acquisition enabled BJC to expand its snack markets and manufacturing base in Southeast Asia. The Company also increased production capacity of glass bottles by constructing a new furnace capable of producing 434 tons per day which was completed in mid-2008.
||BJC forms a joint venture with Owens-Illinois, the largest glass manufacturer in the world TGI, Southeast Asia’s largest glass container manufacturer reaches a daily capacity of 3,300 tones
||BJC enters joint venture with Ball Corporation, the largest can manufacturer in the world.
TGI Celebrates 60 years of automated glass container manufacturing
BJC acquires Asia Books, Thailand’s leading English-language bookstore chain
||BJC is included in the SET 50 index of top Thai companies
April 2012: BJC acquired a 51% stake in Danone Dairy (Thailand), a manufacturer and distributor of yoghurt and fresh dairy products under the “Activia” brand on 24th April 2012. This acquisition will help broaden BJC Foods Products’ portfolio and enhance market expansion.
May 2012: TBC-Ball Beverage Can Vietnam Ltd., an aluminium can manufacturing plant in Vietnam and a joint venture between Thai Beverage Can Ltd. and Ball Corporation, started commercial operation in this month. (TBC-Ball plant construction was completed in March.)
BJC launched its own skincare products under the brand “Premedica”, which its manufacturing plant is located in Korea. The product line includes facial foam, day facial cream, night facial serum, and sun block cream.
July 2012: The Board of Directors of Thai Malaya Glass Co., Ltd. had a resolution to increase its capital by Baht 1,200 million to finance construction of a new furnace on 12th July 2012 with production capacity of 400 tons per day. The construction is expected to be completed at the end of 1Q2013.
September 2012: BJC launched its own cosmetic products under the brand “Berli Pops”. The product line includes powder foundation, BB powder, eye shadow, and brush-on.
As the year 2012 marked the 130th anniversary of BJC, the Company held a special party to celebrate the landmark, inviting employees, customers, suppliers , trade partners and distinguished guests to attend the event at the Asiatique The River Front in Bangkok onThailand Business Leader of the Year by the CNBC Global TV Network, USA, which presented the 11th CNBC Asia Business Leaders Awards on 16 November 2012 at ceremony in Bangkok, the award was in recognition of this leadership in domestic and international markets.
||2013 was another good year for BJC’s business expansion. BJC not only advanced in expanding our current business but also emphasized on merger and acquisition and new business investment, particular in local and regional retail sector. BJC has continued to execute our strategies to realize our vision- To become ASEAN’s leading distributor that provides top-quality of daily products and services to every household. With all the investments BJC has made, we strive to maximize return for our shareholders, customers, business partners, employees, as well as the whole society.
A summary of 2013’s key milestones is as follows:
January 2013: The Board of Directors of Thai Beverage Can Co., Ltd. (BJC’s 50% stake subsidiary) had a resolution to increase its capital by Baht 500 million to invest in an expansion of new aluminum cans and aluminum ends capacity from 1,850 cans per year to 2,200 cans per year, and aluminum ends from 1,970 ends per year to 2,700 ends per year. (The expansion was completed in June 2013.)
February 2013: BJC acquired 75% stake in Ichiban Co., Ltd., a manufacturer and distributor of tofu/bean curt and related products in Vietnam. This investment would help BJC to enhance business expansion and broaden its market in Vietnam.
March 2013: BJC acquired 65% stake in Thai An Vietnam Joint Stock Company (“Thai An”), a distributor, importer, exporter, wholesaler and retailer of consumer products in Vietnam where the focal area is in the southern part. This acquisition complied with BJC’s three strategies. 1) Products and Services strategy: to distribute more of BJC and non-BJC products and services throughout Vietnam. 2) Distribution Channel strategy: to broaden BJC’s distribution channel in Vietnam and neighboring countries throughout Thai An’s distribution network. 3) Customers strategy: to enhance BJC to reach to Thai An’s customers base as well as to better understand consumer behaviors in Vietnam market. This would help BJC in developing new business opportunity for our portfolio.
June 2013: BJC acquired 75% stake in Ichiban Co., Ltd., a manufacturer and distributor of tofu/bean curt and related products in Vietnam. This investment would help BJC to enhance business expansion and broaden its market in Vietnam.
July 2013: BJC provided financial support to Phu Thai Group Joint Stock Company (“Phu Thai” or BJC’s 64.55% stake subsidiary) to purchase a capital contribution from the existing owner of convenience store business in Vietnam and to use as preliminary working capital for business expansion. At the end of 2013, Phu Thai’s portfolio comprised convenience stores under “B’s mart” brand of total 60 stores.
BJC has established first drug and health store under owned brand “Ogenki” on 23 June 2013. Ogenki’s main products comprise food supplement, vitamins, and other related beauty products. At the end of 2013, BJC owned 8 Ogenki stores in total.
TBC-Ball Beverage Can Vietnam Ltd., an aluminium can manufacturing plant in Vietnam and a joint venture between Thai Beverage Can Co., Ltd. and Ball Corporation, started to break-even at the end of the third quarter of 2013 (TBC-Ball started commercial operation in May 2012). This was the quickest turnaround among all BJC’s aluminum can productions.
August 2013: BJC entered into a joint venture agreement with Mr. Phongpraseuth Kanlagna (51% BJC and 49% Mr. Phongpraseuth) to operate as a wholesaler and retailer of consumer products through BJC-Mpoint International Co., Ltd. This joint investment would enhance BJC’s business expansion as well as broaden sales and distribution channels of consumer goods in Thailand, Laos, and in neighboring countries.
One of the greatest strengths driving BJC’s business growth relentlessly is our people, who currently number about 10,000 both in Thailand and abroad. They are our most important assets and a prime key success factor for our business. Therefore, development of human capital is one of our most important policies under focus and we have critical operational processes in place for successful sourcing, attracting, hiring, development and retention of talented people to support our business sustainability.